clothing brand launch video

The clothing brand I started in high school was named Royally Elevated with the tagline, “Elevate Beyond Your Success.” What that meant was that as you rise to your dreams you support others and rise together.

The vision behind this was to create an uplifting marketing video that encapsulates the meaning of my clothing brand. The problem was that I have never tried to execute a vision of that scale before.

The creation

In high school I really wanted to start a clothing brand. I eventually came up with the name Royally Elevated because I liked the vibe it gave me which were a sense of royalty and elevation. I was a big dreamer, and still am, so I felt like that reflected how I was feeling at the time chasing my dreams. Once I got the shirts made I wanted to create a cool video that expresses the meaning of my brand.

The making

I have the video playing in my head and the feeling I wanted to project in the video. I’ve never directed anything, but I gathered my friend Miles and shot these scenes together. Every shot was framed the way it was for a purpose. I used a special app on my phone to film and used IMovie to edit the video. It is not the best video in the world but I am proud of what I accomplished at that time and I will do more eventually. I am happy I learned a lot during this process.

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