Dog trainer business owner custom
The creative problem was figuring out how to make sure the design is eye popping while keeping the integrity of his business mission. Also, that it brings attention to his dog training business almost like a walking billboard.
Concept stage
The client wanted 3 different eye popping designs that have the same theme that draw people into his dog training business. My vision for the theme was, “From Wild…… To Tamed.” Heavily emphasising this before and after theme. I also took inspiration from his actual logo to use some stars and the wolf relating to the wild. So, on one shoe the background would have trees and wilderness with the words, “From Wild,” and on the other one there would be trees and houses relating to civilized with the words, “To Tamed.”
Custom process
Once the designed was approved it was time to start the prepping process which is the most important part of any custom. This is because if the sneaker is not prepped correctly the paint won’t last for long. I created my own stencils for the houses and trees and air brushed most of the design. The logo was a very difficult area because it required laser focus in making sure lines were straight. This logo area is extremely important because this is the face of his business and every business owner wants their image to be as clean as possible.
Final result
This is one of my favourite customs because I am proud how I made each sneaker different while keeping all three pairs under a cohesive theme. I believe I did a good job at creative enough contrast to help guide the eye in the right spaces.
